You want a copywriter who can cut through the noise.

Create a compelling story and elevate your brand.

Show me your brand and
I’ll tell its story.

Get to the heart of the matter.

Together,
let’s write a success story.

Hello, my name is Chris Sutter and I’d like to welcome you to my copywriter portfolio!

Who am I? Well, I guess you can call me a seasoned advertising wordsmith on a perpetual mission to transform mundane messages into memorable masterpieces. With more than 25 years of offering big ideas and a creative vision in both the agency and corporate domain, I thrive on weaving compelling narratives that captivate and elicit genuine engagement.

The samples curated in this portfolio demonstrate not only a passion for what I do, but also serve as a testament to my respect for the ideas conveyed and the many topics I write about. Sometimes it’s print and web advertising that celebrate iconic Disney films, or print booklets paying tribute to historical events and sports legacies. Other times there are “passion projects” writing ad campaigns celebrating the American muscle car era. As you can see, I’m a man of many interests, which is apparent in everything I write. No matter the subject, my goal is to craft words that will resonate with the client and leave an indelible mark.

This portfolio offers just a selection of advertising pieces I’ve written over the years. If you would like to see more of my advertising writing samples, please reach out. I’d love to hear from you and share more!

  • 1965 Aston Martin DB5

    The legendary 1965 Aston Martin DB5 is perhaps most famous for its appearance in such classic James Bond films like Goldfinger, Thunderball and Skyfall. This 2023 brochure markets the 1:18-scale diecast replica of 007’s ride of choice, detailing the rich history and the timeless allure of this sophisticated symbol of Hollywood style and elegance.

  • NHL Original 6
    A Celebration of Legends

    When Bradford’s Canadian division approached me to write this seven-page booklet telling the complete history of the NHL Original Six teams, I jumped at the opportunity. And, being a Chicago Blackhawks fan made it a no-brainer decision. Accompanying shipments from an expansive lineup of Bradford’s “Original Six” products, this booklet had to tell a big story in a condensed format. Challenge accepted! It was hard work - extensive research and writing - that paid off well - the “Original Six” products were a hit!

  • 1968 Shelby GT500

    There is no prize greater for vintage car enthusiasts than a classic 1968 Shelby GT500. While its rarity and historical significance contribute to its enduring popularity in the vintage pony car market, it was all about power for collectors - about 380 horses-worth to be precise. To those who could picture themselves behind the wheel of this legendary Shelby ride, tearing up the open road and unleashing every bit of that 7.0-liter V8 power - it’s YOU I had in mind when writing this 2023 brochure.

  • RCAF Snowbirds Booklet

    Crafting copy for this 2019 booklet that has since accompanied every Bradford Exchange product licensed by the Royal Canadian Air Force Snowbirds was a dream. Researching and writing this booklet, I learned a lot about the history of these aerial daredevils. That and the legacy of excellence, devotion and teamwork that is demonstrated in every thrilling moment of their precision flying prowess.

  • Light of Ireland Masterpiece

    As a lifelong world traveler, few countries fancy my imagination more than Ireland. With its breathtaking landscapes, lush rolling emerald hills and rich tapestry of one scenic and majestic wonder after another, it was my own travel experiences to Ireland that inspired my copy throughout this brochure. This product was a pretty big seller, too. A lot went into making that success happen - a superb product, terrific ad design and descriptive copy that transported the client to the vast beauty of the Emerald Isle.

  • Thomas Kinkade
    Lamplight Village Collection

    Within every one of Thomas Kinkade’s renowned works of art, the Painter of Light was able to create a personal and sentimental connection with his audience. Idyllic and picturesque, the homespun charm of rustic small-town life was at the forefront in each of his paintings. In every soft and glowing scene, there existed a sense of home and belonging. And it was this same type of charming simplicity I tried to instill throughout the advertising for this bestselling Thomas Kinkade Lamplight Village.

Dive deeper into my writing samples portfolio!

Click below to explore more of my B2C and B2B copy for catalogs, brochures, product guides, informational booklets, engaging social media sales posts, effective marketing emails, dynamic radio spot script samples, and more.

Visit My Dropbox

Megadyne Belt Video.

This short animated video was produced for Megadyne Americas' website and run on continuous loops in the booth during industry trade shows worldwide. I wrote this video’s script in 2017 as a way to instill some fun and humor into the overly-technical details of power transmission belt engineering. I feel the most effective way to sell someone a product is to teach them something about it at the same time.

As a man of many interests, I have an opinion about, well… pretty much everything. So to feed my passion for film, history, music, travel and pop culture as I work on my craft as a writer, I created draft-realm.com back in 2017. Showcasing film and book reviews, retrospectives and other editorial-style opinion pieces I’ve written over the last decade, it’s developed quite a following over the years.
Visit Draft-Realm

Back in 2010 on a road trip through Europe and the UK, I sparked a love for photography I never knew I had. Since then, my trusty Canon 5D Mark IV accompanies me on every adventure. In 2016, I launched Christopher Sutter Photography, specializing in portrait, lifestyle, street/urban, travel, landscape and product photography. Here’s a sample of my work with a link to my photography site down below.

Visit My Photography Site

Chris did a great job in the 5-plus years he was a part of my writing team. The broad scope of his knowledge, especially in history, pop culture, music and automobiles, allowed me to assign him a wide variety of projects, which he enthusiastically tackled. Chris is very conscientious about schedules and deadlines, and worked easily with team members from all disciplines including Marketing and Product Development. He would be an asset to any organization.

David Gallagher

Advertising Copy Manager, The Bradford Hammacher Group

Chris does fabulous work. He is extremely conscientious and has a real talent for his artistic work. Chris has a great sense of humor and many hobbies. My life is richer for knowing and interacting with Chris.

Thomas Tesoro

Vice President, Sales & Marketing, Megadyne Americas

I had the pleasure working with Chris Sutter as one of the copywriters on the Bradford Group advertising team. His projects have been varied and he completes them with professionalism. Chris has excellent communication skills and a genuine interest and passion in excelling in whatever projects he is working on. I would highly recommend him for any Copywriter position.

Colette Dim

Senior Advertising Design Manager, The Bradford Hammacher Group

Amazingly dedicated and knowledgeable, Chris will always go above and beyond to fulfill any and all copy needs. No matter how big or small the job, his unparalleled attention to detail would ensure that all jobs were on time and written to perfection. One of the best writers I’ve ever worked with, and by far the most reliable.

Kate Tompkins

Advertising Designer, The Bradford Hammacher Group

For nearly 20 years as Megadyne Americas’ Creative Services Manager, Chris dedicated himself fully to managing all facets of our traditional advertising and marketing presence throughout North, Central and South Americas. Chris had more than his fair share of critical responsibilities with us, exceeding expectations at every turn. His abilities to write, shoot product photography for, design and coordinate print production of our print collateral for multiple industries were second to none. His attention to every detail and superior writing, design and photography skills made our products shine. He has proven himself to be a loyal and dedicated employee and, of course, a good friend. I would hope you consider him for any position. You would find him to be a true asset.

Kristina Pariso

Operations Manager, Megadyne Americas

How can I help with your copy needs?

(630) 712-1655

sutterchristopher241@gmail.com

Or, send me a quick note > > >

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